Bob Cargill's Marketing Show

Episode 185 - AMA Boston, Leadership, Marketing, Social Media and More with Emilee Cocuzzo In this episode of my podcast, I talk to Emilee Cocuzzo, Service Delivery Lead at Valere, Adjunct Professor at Clark University and President-Elect at AMA Boston. She tell us about her career journey up to this point, what it's like to serve on the board of directors of the American Marketing Association's Boston chapter, what leadership looks like to her, what she honestly thinks about social media and much more.  About Emilee Cocuzzo Service Delivery Lead at Valere leading AI and digital transformation work and projects. Previously a senior consultant at Booz Allen working on cyber security, enterprise data management, IT and digital modernization, DE&I strategy, and financial management projects. Adjunct professor at Clark University teaching about entrepreneurship. President-Elect at AMA Boston. 

Episode 184 - How Can Your Products and Services Bring People Together? Brands and businesses, marketers and advertisers, how can your products and services bring people together? That's the premise behind a ridiculously awesome ad I saw recently for Australian Lamb called the Generation Gap, "the impassable chasm that's divided Australia." It's a very entertaining and enjoyable spot, if you ask me, fascinatingly and humorously alluding to all the obvious differences between generations except for the fact that they all like lamb. It's a compelling and captivating short story with a very happy ending. Apparently there's no difference of opinion about lamb. As everybody comes together over lamb in this campaign, how can you follow the same recipe for success, illustrating that what you have to offer is universally, unanimously even, acclaimed?

Episode 183 - Personal Branding: Encourage People to Take Pictures of You A great way of getting the word out about what you have to offer your community is to have someone else do it for you. That's one reason why it's so easy for celebrities to grow their personal brands. Everywhere they go, their pictures are taken and shared with the world. They have no privacy. And in most cases that's okay with them. That's life in the public eye. That's free publicity. In rare instances, however - certain live performances such as the two I saw recently, by Dane Cook, the comedian, and Jethro Tull, the rock band - photographs and video recordings are forbidden. They don't like the distraction, for one thing. They also want complete control of their intellectual property. Not to mention...they're so ridiculously successful, they can afford to take that position. Most of us, though, not so much. We don't want to be like them if we're in marketing, advertising and sales of any sort. We don't want to be like them if w

Episode 182 - Are You a Double Threat on Social Media? It's one thing to have the skills to navigate your way around the digital world, to utilize social media effectively behind the scenes. It's another thing - and it's a big thing, too - to be able to be in front of the camera, behind the microphone, to be a content creator as a personal brand, either representing yourself as an individual or on behalf of your employer, a brand, business, etc. That's a double threat. Yes, if you can do both, if you can be both behind the scenes and in front of the camera, you would be considered a double threat, an invaluable asset to the organization for which you work. So I encourage all my students, all my clients to have both the skills to manage social media, to leverage digital technologies behind the scenes, as well as the confidence and talent to put yourself in front of the camera and behind the microphone. All that will make you especially invaluable during the course of your career as both a personal brand and em

Episode 181 - The Continuation of My Teaching Journey, AMA Boston, the Domino's Free Pizza Campaign, Coach Prime and More In this episode of my podcast, Bob Cargill's Marketing Show, I talk about everything from the personal branding power of University of Colorado Boulder football coach Deion Sanders (also known as Coach Prime) to the great strategy and creativity behind Domino's recent Free Emergency Pizza campaign, from my work as a professor of marketing and social media to my role as president of the American Marketing Association's Boston chapter. 

Episode 180 - Answering Questions about Social Media from Northeastern University Grad Students In this episode of my podcast, Bob Cargill's Marketing Show, I take a few great questions from the wicked smart, ridiculously awesome students in the course on social media I teach at Northeastern University. We talk about how the emergence of AI (Artificial Intelligence) has changed how we create content today, how I personally am able to effectively consume a seemingly endless stream of online information and more. Listen. Enjoy. Thanks. 

Episode 179 - Teaching Marketing, Social Media, Business and Other Things on My Mind  In this episode of my podcast, Bob Cargill's Marketing Show, I talk about how much I enjoy my role as an adjunct professor at three outstanding universities in Boston this fall (2023), teaching marketing, social media and business. Need some insight and inspiration about personal branding, thought leadership and thriving, not just surviving in this digital era day and age? This episode's for you. Do you know what it means to reach for the brass ring? I also talk about what that has meant to my career so far - and what it can mean to yours. Who's with me? I hope you are. 

Episode 178 - A Great Football Coach, A Great Personal Brand Deion Sanders. Coach Prime. Great football player and baseball player back in the day. And now he's a great head college football coach at the University of Colorado Boulder. He's a great personal brand, too. He's not afraid to speak freely and frequently. He's always in the headlines, always on social media, always in the news, always on our minds. And because he's such a strong personal brand, his words carry weight. He has a huge impact on all of those around him. Me, you, all of us can be like Coach Prime. We just have to speak up, put ourselves in front of the camera, share our knowledge and expertise with our followers and fans, and be conspicuous in our presence whatever we do, wherever we go. That's how to be like Deion Sanders. That's how to have a winning personal brand.

Episode 177 - Personal Branding, Marketing Trends, Social Media and More  In this episode of my podcast, Bob Cargill's Marketing Show, I talk about a number of timely, relevant topics and issues related to social media and marketing - from AMA Boston (https://www.amaboston.org/) to my book (Twenty Jobs, Twenty Lessons - a Long, Strange Journey in Marketing, from Junk Mail to Social Media), personal branding to marketing trends (for instance, pumpkin spice-flavored coffee in the fall here in New England) and more. Enjoy!  

Episode 176 - Let Go of the Message  Many people, for personal and professional reasons, are afraid of letting go of the message on social media. Yet ironically, if they shared what they had to say loosely and liberally on social media, chances are the message - THEIR message - would reach more people, people they might not have reached otherwise. So letting go of the message can be a good thing on social media because you can let others respond to that message, interact with that message, help you spread that message further, faster to many more people. You can be afraid of letting go of the message, but that means your message has very little impact if any at all. On the other hand, if you let go of that message - by the way, a message just like this one of mine - on social media, you just may see exponential growth in terms of friendships, fans, connections and customers, whatever it is that you would like to have more of on social media. All of that - and, yes, more - could be yours if you were just willi

Episode 175 - Lift Others Up on Social Media I saw Dennis Yu of BlitzMetrics speak recently at the DigiMarCon conference in Boston. He gave a ridiculously awesome presentation...during which he said something that meant so much to me that I shared it with my students in class and I talk about it in this episode of my podcast. And that was something like...your personal brand is a reflection of how you pick others up. So share other people's content, like their content, engage with their content. Give them props, kudos and congrats. The more you do that on social media, the more likely those people will be to reciprocate. It's such a positive reflection on you when you help others. And the likelihood is that over time, you'll earn their trust, respect and friendship. Mutually beneficial relationships will ensue.

Episode 174 - Threads, AI, Personal Branding, Church and More In this episode of my podcast, Bob Cargill's Marketing Show, I talk about a number of timely, relevant topics and issues related to social media and marketing. I talk about the new app, Threads, the fastest growing app in history, which I am not as enamored with - at least not yet - as you might imagine. I also address the fact that AI has taken the world by storm in the last few months, the importance of personal branding, the Franklin United Methodist Church's successful usage of social media and more.

Episode 173 - Teaching, PR, Inspirational Stories and More with Kim Ring  In this episode of my podcast, I talk to Kimberley Ring about her very inspirational career journey from founding her own PR agency, Ring Communications, over 15 years ago to her unbridled passion for teaching today as a faculty member at Suffolk University.  About Kimberley Ring Allen Kimberley Ring is the founder of Ring Communications - one of the fastest growing integrated marketing firms in Boston. She is known as one of the leading public relations professionals and social media influencers in Boston and is known for her work with high profile brands in the lifestyle, hospitality, and sports industries. A self-made publicist and business owner that has built a successful career around joining “old school ethics” with “new school techniques,” she has been delivering creative, innovative and successful marketing, public relations and social media campaigns for almost twenty years. She founded her own consultancy in 2007 and has buil

Episode 172 - The Boston Marathon, a Megaphone, Weather Forecasts and More  In this episode of my podcast, I talk about a number of topics related to social media and marketing. Using the finish line of the Boston Marathon as an example, I point out the importance of creating social media places for your audience members to take pictures for sharing online. I compare using social media to speaking with a megaphone. Then there are the weather forecasts I see being recorded by TV meteorologists especially for social media, which I think is a great trend. Thanks for tuning in to another informational and insightful episode of Bob Cargill's Marketing Show.  

Episode 171 - The Importance of Having a Personal Brand People are always questioning the importance of having a personal brand. Why do I have to be on social media on a regular basis? Why do I have to share content about myself and what's going on in my my personal life and professional lives? I don't want to be a public figure. I just want to keep things to myself. Well, hey, that's okay. That's your choice, that's your prerogative. But if you're using social media and you'd like more attention for both personal and professional reasons, then share who you are, ALL of who you are, the best and the worst, the ups and the downs, the good and the bad (within reason, of course

Episode 170 - Selling Ice Cream, Attending Church, Teaching Marketing and More In this episode of my podcast, I talk about everything from an autobody shop in Florida to a dog walker in Boston, driving an ice cream a long time ago to running the Boston Marathon next month, attending church in my hometown to teaching college students in Boston. Listen in to a good half hour of stories, lessons, tips and updates. Enjoy.   

Episode 169 - Making It a Pleasure, Not a Pain, for Your Customers and Clients I was on the MBTA Commuter Rail Green Line recently heading home from work from Boston's Government Center station to Woodland in Newton. I've taken this route home, this train, the MBTA's Green Line, a lot, but never had I heard the driver of the train announcing the stops the way this particular driver was announcing them. She had a ridiculously awesome personality, a tone of voice that was making me feel like we were on a happy, celebratory tour of all the stops along the route of our luxury ride home, like those stops actually meant something to us as commuters about to call it a day. She wasn't reciting those stops in a listless, monotone voice like it was just another part of her job. Quite the contrary. She was enthusiastic. She was passionate. She was really giving it her all. She just had a positive, upbeat tone in her announcements that made me feel good about riding the T, that lifted my spirits after a long, hard day at

Episode 168 - Agency Life, Qualitative Research, Walking, Flying and More with Casey Mohan In this episode of my podcast, I talk to Casey Mohan-Schulz, VP, Qualitative Insights & Strategy at CMB, a full-service custom market research and strategy firm in Boston, and President of AMA Sacramento Valley in California.  About Casey Mohan Casey leads CMB’s qualitative practice and brings over a decade of qualitative research experience to the CMB team. During her career she has overseen numerous initiatives for Fortune 1000 clients, delivering insights and strategic recommendations that help clients connect with their target audiences and understand business context in meaningful ways. Her experience includes designing and conducting research for global clients across a broad range of industries and among a diverse range of audiences in both B2B and consumer spaces. Well-versed across qualitative methodologies, Casey has successfully conducted and overseen traditional and online focus groups, 1:1, and ethnogra

Episode 167 - Social Media, Samuel Adams and More In this episode of my podcast, which celebrates its five-year anniversary next month, I talk about a number of topics. I start off by talking about how I'll be running the Boston Marathon again this year, the 15th time I have run this historic race for a charitable cause. I then share my feelings about how much I love teaching, something I've been doing a lot of at this new stage in my career, and being involved as a member of the leadership team - as president - of the American Marketing Association's Boston chapter. I talk about my new book, Twenty Jobs, Twenty Lessons - a Long, Strange Career in Marketing, from Junk Mail to Social Media. I go on about the importance of knowing how to use social media effectively in 2023 and beyond, finally finishing my monologue with my take on a great, new ad from The Boston Beer Company for its non-alcoholic beer, Samuel Adams Just the Haze. 

Episode 166 - How to Crush It on Social Media with Kris Bryant In this episode of my podcast, I talk to social media strategist, UGC (User-Generated Content) creator and public speaker, Kris Bryant https://crushitwithkris.com/, about personal branding, marketing, TikTok and much more.